The Internet is the new Word of Mouth
The advertising world has been turned upside down by the internet. Traditional forms of advertising, especially newspaper and yellow pages, no longer cut it. Now word of mouth, which has always been the best advertising, travels through internet communities and reaches many more people at a lower cost. With the explosion of the internet, plus ipads and smartphones, more eyes are on the internet than on traditional media. In this era where word of mouth now travels at viral internet speeds, most businesses just can't afford not to have an internet presence.
PDX Car Culture can help you advertise by using the internet. Some advantages of local internet ads are:
- Demographic targeted advertising. People who find your automotive related ad on PDX Car Culture are already car people, and they live close enough to do business with you. PDX Car Culture caters to the local car community - the same one as your business. This is a sighted in approach, rather than the shotgun approach of national websites.
- Community ties. PDX Car Culture highlights news, events, cars and people in the automotive community in our area.
- Social networking. We have Facebook, Twitter and Flickr pages to keep car people in our area involved and updated. This enhances the word of mouth effect for advertising. In addition we participate in related online forums, and support the presence of our readers and supporters wherever they show up on the internet.
- Event support. We support and promote local automotive events, especially when they benefit the local community or people in need locally. And we spread the news of local events and businesses by word of mouth, through this site, Facebook, Twitter, and in person at numerous events.
Contact us for more info on advertising. We can also assist you in setting up a web presence for your business, including a web site or blog and social media pages like Facebook and Twitter.